Underage drinkers drink to look cool and it may be the social thing to do at the latest party or even at home; feeling curious a teen may consume alcohol to fit in with their surroundings. This can be due to the fact that the minor could be pressured into drinking. With all the popular media hype about alcohol and especially during the Super Bowl; it just shows minors that it is okay to participate in drinking and if they do, this great boost will occur. The other cause to these other influences could have already had happened, such as the childhood experience being abused by the drunken father or alcoholic mother who does not nurture her children. Underage drinking is detrimental to the health of themselves and others whom they affect; it is an ongoing problem that continues, with the number of students increasing each year. Drinking underage can be linked to advertising that is very persuasive to the minors. These advertisements, some say target children, but the alcohol companies deny. In efforts to prove the people wrong; alcohol companies have put forth their part into making an advertisement discouraging alcohol abuse. The advertisements make the young minded minors to think drinking can put on physical attractiveness, it is fun, or gives special powers to make the person better at athletics. Some would say the audience that is targeted in the beer advertisements, such as Bud Light, are indeed minors, seeing an alcoholic beverage and having the appeal to take action are different. One of the advertisements by Bug Light were shown on the Super Bowl commercials of people stranded on an island; they found a radio, but instead of using it to find help, they found a cart of alcoholic beverages and showed them having the best time on the island. The reality of this commercial is saying to teens, if you drink alcohol you will have the best time of your life. Especially, when those minors are being pressured into by their peers to take the...
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