Theories of Human Communication, the Social Media and the Arab Spring.

Topics: Communication, Mass media, Twitter Pages: 7 (2164 words) Published: July 7, 2011

Mass communication is an old concept but along with each passing day this concept has been improved. Today, due to mass communication each corner of the globe is affected. This is the best way of communicating with the world. Now, communication can be discriminated into several types and each type possesses its unique features. According to the social scientists, conversation or interaction between two people can be termed as dyad. For instance, two or multiple people are employed to exchange dialogues or confronting face to face; this particular type of communication is termed as dyadic communication (“An Introduction to Communication Studies”, 2007). Each human being experiences dyadic communication on daily basis. This type of communication is solely responsible for connecting one human being with others.

Intrapersonal communication is another important part of communication and is intertwined with human nature. This type of communication can be called the “voice of your mind”. It is the reciprocation of what you think and this process is a continuous. It goes on behind one mind throughout the day and even during nights. Communication, not necessarily should be verbal or confronting another human being (“Interpersonal Communication”, 1996). The voice of mind could be due to the interpretation of any thought or may be, it could be the result of any situation. Obvious responding to any situation can be called as intrapersonal communication. For example; a boy is scared before an extemporary round or a person feels nervous before approaching an unknown person.

Communication between a small numbers of people can be termed as small group conversation but the characteristics are different from dyadic communication. In small group communication formation of a group can be encountered and group members will defend each other (“An Introduction to Communication Studies”, 2007). This clearly says that majority can defeat small number of people in group communication. Debates are the best example of small group communication. Here in this particular type of communication a head or leader can be seen. Public communication is next of the chart. In this type of communication the crowd is usually large and characteristics of both dyad and small group communication are encountered.

Lastly, it is mass communication which is also known as the most significant type of communication in today’s world. It is basically communicating with large number of people. One person or a few people cannot communicate with the rest of the world hence there are a few means through which people from nooks and cranny can even be reached. Television, radio, print media, new media are the main means of communicating with a larger number of people (“The Play Theory of Mass Communication”, 1988). The demand of communication propagates due to its increasing needs in the society. How mass communication covers human and social needs?

There are many unhealthy practices in the society which could be a potent reason for early death. Consuming tobacco, smoking, alcoholism and even isolation are some common characters of a society. Now, with the help of Mass communication, the threat of these mal practices is revealed to a large number of people. This is how people get to know about many endangerments. The use of mass communication in our daily life has psychological effect on human beings. According to John Thompson of Cambridge University, mass communication can be discriminated into five parts and through the discrimination, the entire concept of mass communication is understood:

The five identifications are:
1. The institutional and technical methods of distribution and production can be included in mass communication. 2. Mass communication also engage commoditization of symbolic forms as the production of the materials are heavily relied upon the ability to manufacture and sell substantial amount of work. 3. The perspective...

References: 1. Interpersonal Communication, (1996). Kendall/Hunt Pub. Retrieved 22 June, 2011 from
2. An Introduction to Communication Studies, (2007). Juta and Company Ltd. Retrieved 22 June, 2011 from
3. The Play Theory of Mass Communication, (1988). Transaction Publishers. Retrieved 22 June 2011 from
4. Media and Modernity, (Nov, 1995). John Wiley and Sons Ltd. Retrieved 22 June 2011 from
5. The Real Use of Social Media, (14 Feb, 2011). Retrieved on 22 June, 2011 from
6. Understanding Human Communication 9th Edition, (2006). Oxford University Press. Retrieved on 22 June, 2011 from University resources
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