Good afternoon ladies and gentlemen, adjudicator and fellow debaters. My name is Ben Tennyson and I am the second speaker of the Affirmative team. Our topic for today is that should alcohol advertising be banned? We the affirmative believe this statement and will leave you with no doubt that alcohol advertising should be banned. Rebuttal. Our first speaker talked to you about how……………………………………….. Today I will be talking to you about why children are susceptible and vulnerable to alcohol advertising and how alcohol advertising affects children as they are more exposed to ads these days. Now to my points.
In today’s society children are watching more television than ever, going onto the internet more often and have seen countless commercials in their lifetime. And it is these children that are being exposed to significantly more alcohol advertisements than ever. Children and adolescents have greater vulnerability to the harmful effects of alcohol than adults. As well as usually being physically smaller, they lack experience of drinking and its effects. They have no context or reference point for assessing or regulating their drinking, and, furthermore, they have built up no tolerance to alcohol. In advertisements children and youth are particularly drawn to certain elements. These elements include music, characters, story and humour. There is no doubt that Carton Draught’s advertisements Slow motion and This is a big add both have elements of music and humour which catch the eye of children and youth. Because of this children are more likely to remember these advertisements and since these ads perceive positive consequences of drinking this start to give children an idea of alcohol. These ideas then lead towards a greater likelihood of drinking, or intention to drink in the future.
An incident earlier this year was discovered as alcohol advertising was seen on a children’s website. On the doll themed Bratz website advertisements automatically played for a...
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