Role of Technology in Electronic and Digital Media

Topics: Media, Mass media, 21st century Pages: 3 (878 words) Published: September 16, 2013
Role of Technology in Electronic and Digital Media


Role of Technology in Electronic and Digital Media
The world we live in is every changing around us, it is a wonder we can even keep up with the technical advances that are happening. Everywhere we look there are cell phones, computers, tablets, smart phones, hand-held video games players, and much more. In the 21st century many people do not know how it was a hundred or more years ago. Over the years media has grown in a tremendous way, but one thing has remained the same; the way it can influence many people all over the world. Technology in society such as newspapers, television, movies, photography, and others, play a role in society by binding large audiences culturally but also reinforces cultural fragmentation (Vivian, ch.13, p. 1). Media in society can influence thoughts and beliefs in the viewers. It can also influence the way people act and learn. Vivian says in chapter 13, “Mass messages are significant in helping children learn society’s expectations.” Before television was invented the primary way a toddler would learn was through the parents teaching them in the home. With the advance of technology, the primary way a child learns has changed. Many children learn through television and interactions on a computer. Vivian also said in chapter 13 that a child’s way of learning expands to include the mass media such as Sesame Street. These types of shows instill beliefs, values, and have more influence on a child then what the parents or teachers at school can have (Vivian, ch.13, p.4). Mass media not only can have an impact on a child’s learning, but it also influences adults in the way they think and act. When a political campaign is in motion the mass media will post photographs that depict what they want one to see and believe. Catchy slogans will accompany these photos to instill the thought of a great leader. Mass media will focus on only one side of a potential leader,...

References: Motion Picture Association of America, Inc. (MPAOA) (2013)
Retrieved from:
Vivian, J. (2011). The media of mass communication (10th Ed.). Boston, MA: Allyn & Bacon. Ch.13. Retrieved from: University Of Phoenix Library
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