Research on alcoholic beverages

Topics: Alcoholic beverage, Alcohol, Alcoholism Pages: 3 (757 words) Published: April 1, 2014


Research Document

Project 2

Graphic Design

Lecturer: Candice Edwards

Research on alcoholic beverages

In this research document I am going to discuss a couple of things concerning the packaging and marketing of alcoholic beverages, then I am going to discuss the target audience of the alcohol industry.there are many rules concerning the packaging and marketing of alcohol in South-Africa, this is due to the fact that we have a lot of car accidents and acts of violence connected to the consumption as evident in the Gauteng liquor policy.

According to euromonitor.com the biggest trend at this stage in South Africa is Sustainability not only among manufactures but also among consumers more and more people are becoming more environmentally aware, and this leads to innovation of packaging solutions for the future.

Another notable thing that is mentioned on euromonitor.com is that there is more detailed segmentation of international and locally produced products are being applied , stimulating our economic growth in the local alcohol industry.

According to ttb.gov the only requirements for the packaging of alcohol in south africa is that it should include the name of the product where it was made and special instructions and warnings and as far as the rest of my research shows it is also a requirement to state on the product that it is not for sale to persons under the age of 18 accept for that there seems to be little constraints concerning the packaging of alcohol.

Packaging of products that we produce in south africa sometimes has to relate to international standards due to the fact that we want to export our products but when it comes to advertising alcoholic drinks in south africa there is a couple of things I have to mention.

According to the Gauteng liquor policy advertising alcohol increases the amount of alcohol consumed this is a hot debate at this current moment as there are people contesting...
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