Marketing Research

Topics: Bar, Alcoholic beverage, Public house Pages: 11 (3348 words) Published: August 5, 2013
Bar
noun [C] (DRINKING PLACE)
definition › a place, sometimes within a restaurant, where alcoholic drinks are served, or a long, high table in such a place along which people stand or sit while drinking:

A Bar is a place where alcoholic beverages are served in the premises like beer, whisky, vodka, rum, cocktails, mock tails etc. A bar is also called as a pub. A pub is a short form for public house. In olden days a pub which offered lodging was called as inn. The seating arrangements in bars are generally in the form of raised stools and raised counters or tables. Bars are sometimes attached to restaurants and hotels. Sometimes bars may function just by themselves. Bar is a term used for the special counter on which drinks are served. The entire concept of serving drinks and the ambience everything put together is termed a Bar. The place where the bottles and glasses are stored is known as a gantry or back bar. In some bars the gantry is done up very beautifully with wooden finish or stained glass finish or lights. In some places it is very simply done up.

A bar is a retail business establishment that serves alcoholic drinks — beer, wine, liquor, and cocktails — for consumption on the premises.[1] Bars provide stools or chairs that are placed at tables or counters for their patrons. Some bars have entertainment on a stage, such as a live band, comedians, go-go dancers, or strippers. Bars which offer entertainment or live music are often referred to as music bars or nightclubs. Types of bars range from dive bars[2] to elegant places of entertainment for the elite. Many bars have a happy hour to encourage off-peak patronage. Bars that fill to capacity sometimes implement a cover charge or a minimum purchase requirement during their peak hours. Such bars often feature entertainment, which may be a live band or a disc jockey playing recorded music. The term "bar" is derived from the specialized counter on which drinks are served. Patrons may sit or stand at the bar and be served by the bartender, or they may sit at tables and be served by cocktail servers. The "back bar" is a set of shelves of glasses and bottles behind that counter. In some establishments, the back bar is elaborately decorated with woodwork, etched glass, mirrors, and lights.

Legal restrictions
Laws in many jurisdictions prohibit minors from entering a bar. Cities and towns usually have legal restrictions on where bars may be located and on the types of alcohol they may serve to their customers. Some Muslim countries, prohibit bars for religious reasons, while others, including Qatar and the United Arab Emirates, do allow bars in some specific areas but only permit non-Muslims to drink in them. Types of bars

A bar's owners and managers choose the bar's name, décor, drink menu, lighting, and other elements which they think will attract a certain kind of patron. However, they have only limited influence over who patronizes their establishment. Thus, a bar originally intended for one demographic profile can become popular with another. For example, a gay bar with a dance floor might, over time, attract an increasingly straight clientele. Or a blues bar may become a biker bar if most its patrons are bikers. A cocktail lounge is an upscale bar that is typically located within a hotel, restaurant, or airport. A full bar serves liquor, cocktails, wine, and beer.[3]

A wine bar is an elegant bar that focuses on wine rather than on beer or liquor. Patrons of these bars may taste wines before deciding to buy them. Some wine bars also serve small plates of food or other snacks. A beer bar focuses on beer, particularly craft beer, rather than on wine or liquor. A brew pub has an on-site brewery and serves craft beers. "Fern bar" is an American slang term for an upscale or preppy (or yuppie) bar. A music bar is a bar that presents live music as an attraction. A dive bar is a very informal bar, sometimes referred to simply as a "dive." Kinds of Bars

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