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Executive News Reports

What’s Hot Around the Globe:
Insights on Growth in Food & Beverages

What’s Hot around the Globe
Insights on Growth in Food & Beverage Products

Table of Contents
Executive Summary Global Findings Category and Segment Growth Fastest Growing Categories Regional Growth Product Area Highlights Private Label Trends Methodology 2 6 9 13 17 25 39 42

The information contained in this report has been collected from ACNielsen in 66 markets around the world. For questions or to obtain more detailed information by market please contact your local ACNielsen Global Services representative or via email at The information contained in this report is not to be used with sources outside of your company without the express written permission of ACNielsen Global Services. Copyright © 2006 ACNielsen. All rights reserved. ACNielsen and ACNielsen with globe design are trademarks or registered trademarks of AC Nielsen (US), Inc. Other brand and product names are trademarks or registered trademarks of their respective companies.

Executive News Report from ACNielsen Global Services December 2006

Executive Summary

What’s Hot around the Globe
Insights on Growth in Food & Beverage Products

Executive Summary
This 2006 edition of What’s Hot Around the World – Insights on Growth in Food & Beverage Products looks at the fastest-growing categories and product areas across 66 key markets around the world, based on their value sales increases from mid-year 2005 to mid-year 2006. The consumers and these markets make up more than 75% of the world’s population, contributing more than 90% of the world’s GDP. The world is changing. We see it in the news, in neighborhoods, and on grocery shelves. And perhaps more so than any time in our world’s history, we are able to identify and understand the shifts in the environment, the global economy and in the rapidly developing markets. Many of the world’s more established markets are aging rapidly. In less than 50 years, Russia will no longer be in the Top 10 in terms of population. According to some estimates, by 2050 Western and Eastern Europe will have 37 million fewer people than today, while the continent of Africa will have as many as 1 billion more in that same time frame. Today’s developing markets will be tomorrow’s core for FMCG marketers – India will overtake China in terms of population before 2050, becoming the number-one and two populations in the world. The changing of our world population affects our food and beverage products. As populations age in developed markets, consumers have become more concerned with eating healthier – losing a few pounds, reducing their cholesterol and increasing their fiber. Great Britain is eating more fresh fish and meat substitutes. The US has shown growth in fish and seafood as well. At the same time, newer, emerging markets are showing signs of building infrastructure to modernize their food distribution channels. Shelfstable goods are growing consistently in these markets, and a desire for modern, healthy care for children – seen through the strong rise in baby food and formula – shows their beginning evolution into becoming more developed markets. Through our series of studies, ACNielsen has identified some over-arching key trends relating to consumer purchases in food and beverages: • • • A Continued Focus on Health and Freshness The Need for Convenience The Continuing Need for Value

To the best of their ability, consumers want products that are healthful and beneficial to them, and that make their lives easier…all offered at a good value. Interestingly, these trends apply to previous studies on household products and personal care items as well. It is important to remember that these trends do not translate into the ability to take a “one-size-fits-all” approach in marketing products to consumers globally. A “convenient” item in Germany may not be perceived that...
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