After all data analyzing, we obtain the information of youngsters who are between the ages of 15 – 26 as below:
Personal Information :
The interviewees are including 50% of gentle and 50% of ladies for questionnaire and product test both. Most of them are about 15 – 17and 21 – 23 years old, so the education levels are mainly secondary and tertiary. Their occupations are chiefly student and clerk. The others include sales, professional, etc. And their incomes are majorly not more than $4000 or $8001 - $10000.
Chinese Herbal Food :
Nowadays, about one half of youngsters would eat Chinese herbal food. 70% of them would not buy Chinese herbal food more than 3 times per month since it is not a necessary food. The whole of youngsters would not spend more than $400/month and majority of them would not spend more than $100 per month. Basically, all youngsters have a habit for buying specify brand. Mass of them would Chinese herbal food due to the avail. Over 50% of them would consider the needs, price and brand. They would obtain the information from own experiences, friends, family and internet for making buying decision to the food. Since Hoi Tin Tong is a famous and traditional brand in HK, also Hung Fook Tong has built up a fashion image to youngsters and has various types of products, they are the major brand of youngsters would buy constantly. They have occupied half of market and are chosen by 25% of youngsters separately. The others brands are Nin Jiom, Tung Fong Hung, Eu Yan Sang… Thus, Hung Fook Tong is the main competitor of Hoi Tin Tong in market of Chinese Herbal Food. Anyway, a few youngsters feel no need and it is without effectiveness of Chinese herbal food.
Hoi Tin Tong Herbal Turtle Gummy :
Although “Hoi Tin Tong” is a famous brand in HK, not more than 50% of youngsters have bought its products before. It proofs that Hoi Tin Tong’s promotion cannot bring stimulate feeling to youngsters. Lots of them have eaten traditional herbal jelly before...
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