Contemporary Issues in Business - Alcohol Consumption

Topics: Alcoholism, Drinking culture, Alcoholic beverage Pages: 18 (2908 words) Published: December 9, 2009
Contemporary Issues in Business


In global terms, Europe is the continent with the highest alcohol consumption. In some European countries, alcohol-related deaths are estimated to account for 6% of total mortality (Harkin et al., 1997). Alcohol consumption is responsible for a large number of disadvantages and adverse effects on government budgets, such as productivity losses through reduced Output and alcohol-related diseases. It also imposes burdens on the health service and the welfare, legal and transport sectors. Alcohol leads to some social consequences as violence, arguments etc. In this assignment we will talk about the major problem caused by excessive alcohol consumption, then who or what is the responsible of this problem and finally we will talk about some solutions to solve the problem. Part I. The major problem caused by excessive alcohol consumption.

First, it is important to remind that the problem of excessive alcohol consumption is not a new problem. Indeed, this problem has ever existed as we have seen in lectures but the new point is that this problem touch now a day every class of population. We have seen in lectures that the traditional drinker is “predominantly male customer” and youngster and female will not be common.

But then, theses pubs which were associated with violence finally changed their environment’s habit to face with the economics changes such as the increase of women’s purchasing power or the emergence of the influence of the US youth culture. A pub is now a cosy place, far away from the usual insanitary tavern, in which every parts of society can enjoy a drink.

So now that we have established the new trend of alcohol customer is not only male but could be all class of population, we can ask the question: what’s the major problem caused by excessive alcohol consumption?

First of all, I would rather say that because the problem of the excessive alcohol consumption can touch every part of the population, this problem become a huge society issue as anybody can be involved which is quit a new phenomena.

Excessive alcohol consumption is a big bane and lead to social, physical and financial consequences which affect the rest of our environment such as family, work, friends etc.

To beginning I would like to define what social consequences of alcohol are, thanks to Harald Klingemann,

“The social consequences of alcohol are changes, subjectively or objectively attributed or attributable to alcohol, occurring in individual social behaviour, in social interaction or in the social environment”

(Harald Klingemann, L’alcool et ses conséquences sociales: la dimension oubliée, 2001)

Following Nina Rehn in her report “l’alcool dans la région européenne: consommation, méfaits et politiques” (translation: “alcohol in the European region- consumption harm and policy”), 2001 we can say that in acute alcohol problems, inappropriate consumption, intoxication or binge drinking can result in drink– driving, poisoning, accidents and violence.

Problems relating to intoxication
|Social Problems |Psychological Problems |Physical Problems | |Family arguments |Insomnia |Hepatitis | |Domestic violence |Depression |Gastritis pancreatitis | |Child neglect/abuse |Anxiety |Gout | |Domestic accidents |Amnesia |Cardiac arrhythmia | |Absenteeism from work |Attempted suicide |Accidents | |Accidents at work |Suicide...

References: Barker F (2002), “consumption Externalities and the Role of Government: The Case of Alcohol” New Zealand treasury working paper 02/25
BBC News,(10th November 2008), “MPs call for pub happy hours ban” BBC news online
Cabinet Office (2003), ‘Alcohol misuse: how much does it cost?’
Cave Ben (2007) “Review of the National Alcohol Harm Reduction Strategy for England”
Health improvement Analytical Team (2008) “The cost of alcohol harm to the NHS in England” update to the Cabinet Office (2003)
ICAP (2006),“The structure of the beverage alcohol industry” ICAP report 17
Klingemann H, (2001), “l’alcool et ses consequences sociales: la dimension oublié” organisation mondiale de la santé Bureau régional de l’Europe.
Institute of alcohol studies (2001), “Alcohol Problems: causes and prevention”,
Jenkins Simon (2005), « Binge-drinking is virtually public policy » the Time online
Parry Vivienne (2008), “Happy hour? How to solve alcohol misuse” the Time online
Rehn N (2001), « l’alcool dans la région européenne: consommation, méfaits et polituques  » Organisation mondiales de la santé Bureau régional de l’Europe.
Rundle Sharyn (2008), “Raising the bar: from corporate social responsibility to corporate social performance” Journal of consumer marketing Vol.25 Issue 4 pp 245-253.
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