Children of the World – Romero Britto , 2006. Picture retrieved from www.britto.com.
"Art is able to reflect the celebration of the simple and good things of life. This is the most important to me!" (Romero Britto)
Paper II due Wednesday, March 23d.
About the Artist and the Art
The art of Romero Britto gathers symbiotic elements of popular culture from Pernambuco - a state in Brazil -with sophisticated graphic composition, in the presence of the hybridism of the postmodern art and the “glocalization” (global and local) culture of the Contemporary. Romero started drawing very young, copying the works of other artists he saw in books. He used to articulate compositions in a way that was simplified and naïve, but always in bright colors. When he was about twenty-five years old he had the opportunity to go to Europe and then he moved to Miami, in the United States. There, he was painting walls and selling his paintings through the streets to survive. His amazing compositions with cheerful colors were pleasing to the public of this city. In 1989, Michel Roux, American importer of Absolut Vodka, saw his work and hired him to do the advertising campaign of the drink. The three works created by the artist were broadcast in over 60 international publications, promoting the drink quickly on the world stage. From this event on he has not stopped. He was satisfying to universal desires to live happily. In 1995 he did the campaign for Pepsi and had his designs printed on 1.5 million cans of soft drinks. In 1997 he was hired to portray the stars of Disney within the context of his art. He has also developed projects for IBM and Apple. His works have been printed on various products from packaging to cars and even fabrics and accessories for the fashion industry. Romero Britto settled in Miami, married an American, and built the first gallery of his various galleries in Brazil, Europe and USA. In the United States the artist seems to have turned the country idol of Pop Art, with collectors and admirers in high places in Hollywood and American government. For example: Eillen Guggenheim, a descendant of the founders of the Guggenheim Museum, considers him as a Pop artist at the same level of Andy Warhol, Keith Haring and Roy Lichtenstein. The themes depicted in his works are daily, with simple lines and colors that give the artist an aspect of fun and humor to the figures portrayed. The character of his works publicity and array of colors, shades, and lines put him in the pop art scene and some call it neo pop. The painting explored in this work, called “Children of the World”, was created in 2006, in celebration of National Hispanic Heritage Month (September 15 – October 15). It was in exhibition in the Governor's Gallery by Miami Beach artist Romero Britto. This exhibition was part of a statewide celebration initiated by Governor Jeb Bush to commemorate five centuries of Hispanic history, culture, and prosperity in Florida. The Colors
The painting contains numerous colors. It is hard to define the predominant one, so a bunch of them will be defined to try to explain better the message of this painting. We can see the pink in different tonalities. Pink is the color of universal love. Also, pink is a quiet color and brings calm feelings, acceptance, contentment, relaxation, and neutralized disorder. This is one of the colors most evident in the painting, and those meanings define the purpose which is the celebration of a foreign culture (the Hispanic one) in the USA, in harmony with the American one. It wouldn’t be possible without the disorder neutralized, the acceptance of the differences, and mainly, love. Another color in evidence is the purple. According to Crystalcure.com, “Purple is the color of good judgment. Purple has been used to symbolize magic and mystery, as well as royalty.” Also, most children love this color. I believe that Britto used this color because it is well accepted by...
Cited: Sue M, Cobb. Florida Department of State. Artwork by Brazilian-American Artist Romero Britto Celebrates Hispanic Heritage Month. September 15, 2006. Web.
Rocha, Rita. Eu e voce fazendo arte. Romero Britto: Biografia, Obras e Releituras. March 12, 2011.Web.
Soares de Oliveira, Daniela. www.macvirtual.usp.br. Romero Britto. March 18, 2012. Web.
Gems, Emily. Color symbolism, color and personality, gemstone color & meaning. Web. March 2012.
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