Banning the Advertising of Alcohol Towards Kids

Topics: Alcoholic beverage, Tobacco advertising, Advertising Pages: 2 (594 words) Published: March 1, 2013
Banning the Advertising of Alcohol towards kids
Thesis Statement
Banning the advertising of alcohol “attractive to kids” would greatly reduce major general risks that alcohol consumption promotes. But is it something that Alcohol companies are willing to do? The answer, after considering that the future consuming society has to be nurture from a young age, is no. Target marketing Alcohol advertising campaigns are designed to increase its consumption. The intended audience of these advertising campaigns is dynamic and changes continuously over the years, with brands being specifically targeted towards particular demographic groups. Some drinks are traditionally seen as a male drink, particularly beers and whiskies, while others are seen for females. Some brands have allegedly been specifically developed to appeal to people that would not normally drink that kind of beverage. One area in which the alcohol industry has faced criticism and tightened legislation is in their alleged targeting of young people. Central to this is the development of Alco-pops sweet tasting, brightly colored drinks with names that may appeal to a younger audience. However, numerous government and other reports have failed to support that allegation. There have been several disputes over whether alcohol advertisements are targeting teens. There happens to be heavy amounts of alcohol advertising that appears to make drinking fun and exciting. Alcohol advertisements can be seen virtually anywhere, they are especially known for sponsoring sporting events, concerts, magazines, and they are found anywhere on the internet. Most of the vendors’ websites require an age of 21 to enter, but there is no restriction besides simply entering a birth date. With the catchy slogans, the idea that drinking is trendy, and no mention of the negative side of excessive use such advertising could be very harmful. A study done by the American Journal of Public Health concluded that Boston train passengers...
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