assingment 5

Topics: Supermarket, Alcoholic beverage, Marketing Pages: 1 (330 words) Published: November 4, 2014

AS4
Marketing techniques:Ansoff’s Matrix
Steve and Kerry set up a small juice company five years ago when they converted their home into a small production unit. Since then the business has gone from strength to strength. Kerry was always keen for the business to grow and set a clear objective of growth from the beginning. 1.a)Briefly explain one advantage to Steve and Kerry of an objective of growth. Because Steve and Kerry have a objective and that is good because you want to complete your objective. b)Briefly explain one disadvantage to Steve and Kerry of an objective of growth. If you have a objective and you cant complete it, you are disappointed and maybe after that its going backwards Steve and Kerry started by selling their juices in local farm shops and cafés. Two years ago they also started supplying to a small chain of mini supermarkets. Steve and Kerry have drawn up a list of six possible strategies to help them achieve their objective of growth. 2.Place each of the six following strategies within Ansoff’s Matrix. A small shop and café on their own land.

Supply to a large national supermarket chain.
Start producing low-alcohol drinks.
Supply juices to farmers’ markets in France.
Launch an Internet business selling computer accessories.
Establish an e-business selling specialist hampers filled with locally produced organic products. Market penetration
A small shop and café on their own land.
Supply juices to farmers’ markets in France.
Market development
Supply to a large national supermarket chain.
Product development
Start producing low-alcohol drinks.
Diversification
Launch an Internet business selling computer accessories
3.Which option carries least risk for Steve and Kerry? Justify your answer. a small shop and cafe on their own land because you stay in your own land and don’t go international. 4.Which option carries most risk for Steve and Kerry? Justify your answer. Launch an internet business selling computer...
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