argumentative eassy

Topics: Alcoholic beverage, Alcohol, Alcoholism Pages: 5 (1498 words) Published: September 30, 2013

I. Thousands of incidences are reported over the world every day due to alcohol consumption, such as drink driving, underage drinking and other health factors. I will summarize why alcohol product advertising should be banned with supporting evidence.

II. Body
A. Effects of advertisement
1. Advertisement is a powerful tool of producers to upswing the sale of the products. Example: Everyone watches TV almost every single day of their lives, thus come across alcohol advertisements. 2. Commercials alter peoples thinking into buying advertised products to satisfy their basic needs Example: advertisers create the ad in such a way to keep the viewer from thinking and force on making the choices based on emotional response

B. Effects on children from alcohol advertisement
1. Another big issue concerning alcohol consumption in our youth is the increasing levels of underage drinking. Example: This leads to a chain of problems such as, sexual assault, suicide and social consequences. 2. Even though children are not the target audience for the commercials, they do get highly influenced by their parents. Example: According to David J. Hanson’s research, 62% of American youth aged 12 to 17 identified their parents as a leading influence.

C. Hiding Negative information of alcohol in advertisements
1. Producers of alcohol only advertise positive substance about the product, without giving further information on the risks associated with the beverage. Example: Alcohol commercials do not give any information about the amount of alcohol one should take before it is too harmful to the human body 2. Hiding the negative information in ads increases viewers willingness of wanting the product. Example: Alcohol advertisements only display positive information about with which leads to overconsumption of alcohol.

D. Advantages and disadvantages of alcohol consumption
1. Small alcohol consumption is healthy for the body but excessive increases heart related diseases /example mild alcohol consumption reduces risk of cardiovascular diseases but over consumption can lead to heart stroke. 2. Banning alcohol will reduce the risk of heart related diseases due to over consumption/example: studies show advertisement of alcohol increase its consumption hence put more people in health risks associated due to excessive drinking.

III. In conclusion, alcohol advertisement should be banned as it has a negative impact on its audience. It increases consumption by adults. In addition it increases underage drinking and health risks.

Thousands of incidences are reported over the world every day due to alcohol consumption, such as drink driving, underage drinking and other health factors. Advertisement of alcohol has a big impact in these matters. The main objective of this essay is to gather information about alcohol advertising and address, whether alcohol advertisement upsurges alcohol consumption in our youth. Throughout my essay I will discuss the four major premises about alcohol advertisement such as, effects of advertisement, effects on children from alcohol advertisement, hiding negative information of alcohol in advertisements, and lastly if it increases the risks of drink driving. I will summarize why alcohol product advertising should be banned with supporting evidence.

Television advertisement is a powerful tool of producers to upswing the sale of the products. Everyone watches TV almost every single day of their lives, thus come across alcohol advertisements. “The average American is exposed to 61 minutes of TV ads and promotions a day” (Stelter. 2009. para.1). Does advertising alcohol impact the viewer’s positively or negatively? According to Adam Dachis (2011) “advertisers create the ad in such a way to keep the viewer from thinking and force on making the choices based on emotional response” (para.7). In another words, commercials alter peoples thinking into buying advertised products to satisfy their basic...

References: Snyder, L.B., Milici, F.F., Slater, M., Sun, H., & Strizhakova, Y. (2006). Effects of Alcohol Advertising Exposure on Drinking Among Youth. (N.B.) Retrieved from Jama Pediatrices database.
Stelter, B. (2009). Media & Advertising. The New York Times. Retrieved from http://www.nytimes.com/2009/03/27/business/media/27adco.html
Dachis, A. (2011). How Advertising Manipulates Your Choices and Spending Habits (and what to do about it). Lifehacker. Retrieved from http://lifehacker.com/5824328/how-advertising-manipulates-your-choices-and-spending-habits-and-what-to-do-about-it
Saffer, H. & Dave, D. (2002): Alcohol consumption and alcohol advertising bans. Applied Economics, 34:11, 1325-1334
Prof. Hanson, D.J. (2013) Alcohol problems and solutions. Bitglyph. Retrieved from http://www2.potsdam.edu/hansondj/Advertising.html
Klebba, J.M., Unger, L.S. (1983) The Impact of Negative and Positive Information on Source Credibility in a Field Setting. Association for consumer research. Retrieved from http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6070
The Statistical Assessment Service (STATS). (2010). Alcohol and Advertising. STATS. Retrieved from http://alcoholnews.org/Alcohol_advertising.html
Saffer, H. (1990). Alcohol advertising bans and alcohol abuse: An international perspective. Journal of health economics 10 (1991) 65-79.
Gordon, R., MacKintosh, A.M., & Moodie, C. (2010). The Impact of Alcohol Marketing on Youth Drinking Behaviour: A Two-stage Cohort Study. Alcohol and Alcoholism Vol. 45, No. 5, pp. 470–480, 2010
Walding, A. (2011). The advantages & disadvantages of drinking alcoholic beverages. Livestrong. Retrieved from http://www.livestrong.com/article/517854-the-advantages-disadvantages-of-drinking-alcoholic-beverages/
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