Anti-Energy Drinks: Relaxation in a Can

Topics: Marketing, Alcoholic beverage, Drink Pages: 1 (328 words) Published: June 12, 2012
The article “Anti-energy Drinks: Relaxation in a Can” explains the recent release of anti-energy drinks. Anti-energy drinks are meant to provide an opposite effect that the current energy drinks such as Red Bull and Monster. These beverages, unlike energy drinks, are being marketed to help people unwind while offering an alternative to drugs and alcohol. Matt Moody, founder of Mary Jane's Relaxing Soda says "When you are stressed out, normally you'd have a drink, you can't walk around smelling like vodka all day.” (Park, February 9, 2011, p. 5) Certain producers of these anti-energy drinks have even laced marijuana or ingredients to mimic the effect of marijuana. The article mentions that critics have questioned the safety of these drinks that are being sold on college campuses and in convenience stores. Although there have not been many studies on these anti-energy drinks just emerging on the market, the anticipated outcome of these studies are not favorable.

The marketing of these anti-energy drinks have taken much criticism as well. Ronald Peters, associate professor at the University of Texas Health Science Center at Houston, called the marketing of commercialized anti-energy drinks the worst as he has ever seen. He compared the advertising of these anti-energy drinks to those of candy cigarettes stating that these drinks can lead to use of drugs and alcohol.

The article was very informative on providing information on anti-energy drinks. The article began by defining the anti-energy followed by discussing why manufactures felt there was a need for such a product. It closes with the criticism of the advertisement of these products. The article lacked medical facts in or specific content information regarding the ingredients of these anti-energy drinks.

Anti-energy drinks by description sound very unhealthy and will not be part of my life or my family lives. My family and I will seek other ways to wind down other than chemically induced sodas.
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