Advertising Alcohol

Topics: Alcohol, Alcoholic beverage, Alcohol advertising Pages: 4 (1187 words) Published: October 14, 2013

Advertising for the UK alcoholic beverages sector has gained far stricter guidelines and regulations over the last few decades. Do you agree that the advertising of alcohol should be restricted to such an extent and how far do you believe any governments should be able to control advertising?

Student name: Hung Nguyen
ID number: P13198966
Course: Pre-Sessional English
Group: 10
Tutor: Princess Moyo

Alcohol has appeared in UK as well as around the world for many years. It plays a significant rule in the life of human. As British Medical Association in 2009, people in UK is the most of alcohol users in Europe. However, like other addictive substances, abuse of alcohol will bring a lot of bad consequences for people. Timms (2013) claimed that alcohol is the cause of psychosis, dementia, and physical problem. There are some people who claimed that government is not authorized to control the advertising of alcohol stricter than other products, but some were in the other idea that government should do it because of the bad impact from alcohol advertising to those who watch it, especially young people. This essay is aim to clarify the opinion that alcohol will result negative effect for human heath as well as social life and its advertising need to be restricted by government.

Firstly, except useful of alcohol to people life, alcohol is cause of many negative problems. It is a fact that alcohol was used in to many industries such as food, heath service, and research also. Alcohol may good for heath with a limit amount. With reference from NIH (2003), in a great number of male surveyed, those who drank more than three times a week will have fewer heath risk than others who just drank less than once a week. However, according to Kenny (2012), people should not drink alcohol too much everyday. For instance, the limit of alcohol, which accepted by government, is 150–200ml for men and 100-150ml for women. Base on each...

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BRITISH MEDICAL ASSOCIATION (2009) Under the influence: the damaging effect of alcohol marketing on young people [WWW] Available from: [Accessed 24/08/13].
HALL, E. (2012) Sobering up the U.K. proves difficult. Advertising Age, 83 (17), pp. 9.
HMRC (2013) Tax and Duty Bulletins [WWW] HM Revenue & Customs. Available from: [Accessed 01/09/2013].
JERNIGAN, D. (2010) The extent of global alcohol marketing and its impact on youth. Contemporary Drug Problems, 37 (1), pp. 57-89.
MACPHERSON, N (1988) The Effect of Alcoholism on Earning Capacity [WWW] Economica. Available from: [Accessed 02/09/2013].
NIH (2003) Frequency of Light-to-Moderate Drinking Reduces Heart Disease Risk in Men [WWW] NIH. Available from: [Accessed 31/08/2013].
Timms, P. (2013) Alcohol and depression [WWW] Royal College of Psychiatrists’ Public Education Editorial Board. Available from: [Accessed 31/08/2013].
WILBY, P. (2008) Under the influence. New Statesman, 137 (4887), pp. 17.
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